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Introducing yourself to new clients

October 28, 2009 | Rick Nashleanas

We often get pulled into very difficult marketing situations. In competitive markets, you are competing for eyeballs online directly with your competitors. How can you differentiate yourself? How well does your online visibility transform into customers?

We recently implement a unique Google advertising campaign coupled with web video for Lynn Olney, a Colorado Springs attorney.

You can learn much more about the specifics here, but in summary:

  • We emphasized telephone contact in lieu of completing web forms.
  • We targeted the campaign geographically and by time slots that Lynn could actually talk with prospective clients.
  • We created a personal relationship with visitors through online video of Lynn discussing specifics of his practice.
  • Finally, we have found that the landing pages not only establish a preliminary relationship with Lynn, but the offers on the landing pages also screen visitors who cannot proceed with a full blown legal case.
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