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We can only feature some of the work that we do on our web site. Some great features are hidden behind a members-only login process. Some sites just don’t want the visibility on our site.
We often get pulled into very difficult marketing situations. In competitive markets, you are competing for eyeballs online directly with your competitors. How can you differentiate yourself? How well does your online visibility transform into customers?
Monarch develops virtually all our web sites in Drupal, the powerful open source Content Management System. We are really Drupal fan boys (and girls).
Even though you’re not seeing this activity as portfolio items on our web site, we have become the web site pinch hitter for many companies and non-profits across the US. The economic downturn has hit virtually all organizations and we seem to be a fast and economical alternative to a large new development effort.
Technology marches on. When can we drop requirements to be compatible with Internet Explorer 6 (IE6)? Of course, the answer is “When my visitors stop using it.” However, we, as web site owners and developers, need to hasten this push.
Over the last year, we have inherited development and maintenance of a number of Drupal web sites. (For those of you who are not familiar with Drupal, it is a very powerful open source content management system for web sites.)
Lately, we have found ourselves shaking our heads in what we come across in these sites. Not only have people not used the features built into Drupal, but we have found that they are almost working against all of this built-in power.
Although Monarch’s web business is more focused on larger web applications, we also help smaller, targeted businesses reach their audience.
Susan Myers approached Monarch to help her sell Judge Orr Estates - 300 acres of land and water rights in El Paso County.
When you were in high school, I thought I wanted to be a lawyer. All the way through college, I called myself “Pre Law”… until I started filling out the law school applications. They were asking me questions that were not important to me. I didn’t do great on the LSAT’s. Perhaps I shouldn’t be a lawyer.
Monarch has had a long-standing relationship supporting The BETR Project, a great statewide project to bridge the world of high school education with the skills needed by today’s Colorado employers.
Recently, I wrote a blog post about the new economics of the web: the more you give (away), the more money you make. Click here if you missed it.
If you haven’t actually implemented this, I completely understand your disbelief. Traditional business models dictate that your company has a scarce resource. Only when someone pays you, do you allow them to have your product.
