Diverse marketing opportunities

Just having a web site does not mean that it will do anything for you. Several of our customers use Drupal for “brochure” web sites – sites that provide information to prospects like a typical printed brochure. A base web site provides a foundation for all future Internet marketing.

As a divorce attorney, Lynn Olney's web site provides a personal introduction to Lynn and his practice through case studies and videos. Lynn also uses a company that places him in several Google local listings and points inquiries to his web site.

Sunrise Church in Colorado Springs has found that people new to the area are often shopping for a church before they even move to the area. As Colorado Springs has a strong military presence, Monarch has developed a Google advertising campaign in targeted cities with military bases that often transfer personnel to Colorado Springs. These families can easily find Sunrise Church, determine where its located and identify if it has the programs they need. The church has such a diverse range of programming for all ages and interests that the web site is the best source of new members for the congregation.

Sometimes, giving away information is the best way to attract new business. As a home improvement radio personality and newspaper columnist, Ken Moon provides valuable renovation and home improvement advise at no charge every week. However, the more newspaper columns that Ken publishes on his web site, the higher that Google ranks him as a home improvement expert. As a home repair and improvement expert, Ken's home inspection service (as advertised on his web site) benefits from this traffic. In addition, Ken has had Monarch structure Facebook and Wikipedia presences to further attract traffic through the search engines.