To purchase and send an ILoveYouBill, the user must log in, so they can track the status of their order. However, people want to create a bill and tweak it before they want to commit to creating an account.
With a little integration of account creation and checkout, Monarch was able to implement a seemless solution. The user first creates and fine-tunes a bill. When he or she is satisfied and wants to make a purchase, then the account creation dialog is displayed. The user will automatically be directed to the account creation page and when they have created the account they will be automatically logged in and redirected back to their in-progress bill. Then, the user can continue just where they left off without losing any of their bill information (and retaining a new customer for the site owner!)