Monarch Digital

Crossfire Sling Retail Promo Video

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Monarch Digital served as a complete marketing solution for Altus brands in bringing their Crossfire Gun and Bow Sling to market.

Our involvement began early on with an extensive preproduction process. Through meetings with Altus and the inventor/evangelist, we crafted scripts which targeted their markets in multiple formats. From these scripts, we created comprehensive shot lists for use in the field. We all wanted to shoot all segments on the same day to minimize cost and to give a consistent look and feel throughout the entire video.

We then shot and edited all promotional videos and produced them for:

• An instructional videos to include with the product,
• A looping promotional video to be displayed in major sporting goods outlets, and
• A variety of video segments destined for the web.

We also delivered all the raw and produced footage on a portable hard drive so Altus Brands can repurpose the videos in the future.