Helping web site visitors for free can help your business.
What could be better than helping someone else? A self help web page can offer ideas (usable romantic tips and date ideas), columns, video and audio coaching, courses (on relationships) and forums and interaction with relationship counselors and much, much more.
Even if your self help information is not for free you can easily provide a teaser and give your members a place to log in.
Create buzz by hosting a business community.
Everyone likes a community website. Visitors like the free resources and search engines rank the sites well. By providing free information and sponsoring a community site, your business is seen as a leader in the industry and your prospects find you.